SEO + ads + lead magnet + retargeting + pipeline & nurture
Complete Lead Journey
Keep good opportunities moving towards booked work.
Everything in Lead Magnet + Retargeting is connected to a lead pipeline and relevant email follow-up. The same useful resource and capture path give interested customers a first step; organized enquiries and nurture then help your team see what needs personal attention.
Who it’s for: For a business whose customers need information or time before deciding, and whose team needs a clearer way to manage follow-up.
THE WORK INCLUDED
What is included
SEO Foundation included: planning and technical monitoring for one website and one business location, two reviewed content pieces and two existing-page improvements each month, plus monthly reporting. Higher levels retain this same allowance. Review the SEO Foundation scope.
- SEO Foundation, Google Search management and retargeting on the selected Google Display and/or Meta platforms specified in your quote, retaining the same defined monthly SEO scope.
- The same one-offer, one-audience resource and capture path: one business-specific PDF of up to eight pages with original copy and branded layout, one capture page and one thank-you page.
- One pipeline with up to five stages, one internal routing/task rule and five emails total, configured in one supported existing platform.
- Two consolidated revision rounds across the system, capture-to-email testing, a handoff session of up to 60 minutes and a short operating guide.
- Included monthly system care: one test-contact check, one short summary and up to two minor changes to the existing system.
BOUNDARIES & EXCLUSIONS
Know where the scope stops.
The system provides the agreed automated follow-up; your team handles personal replies, calls, appointment-setting, quotes and closing.
A website visit alone does not authorize email. Only eligible contacts enter the approved signup and sending path. Retargeting must also pass its readiness checks.
The capture path replaces the basic campaign page. The resource and pages are included once in the selected package total, not added again as a second build. Defined system care is already included. New journeys, integrations, substantial repairs and ongoing human outreach are separate.
The quote defines the Search campaign limits, service area, managed ad-spend band and agreed tracking where applicable. Higher levels do not make content, campaigns, audiences or support unlimited.
YOUR PACKAGE PROCESS
How we get you there
- 01
Map the path to a real conversation
We agree one offer and audience, what information helps them decide, the follow-up stages and who on your team owns personal replies, quotes and closing.
- 02
Connect the inherited resource and capture path
We build or adapt the agreed PDF resource, capture page and thank-you page as one connected path. The resource and pages are included once; this level does not add a second lead magnet or an unrelated page project.
- 03
Organize the next steps
In one supported existing platform, we prepare the lead pipeline, one internal routing/task rule and five emails: resource delivery plus four relevant follow-ups on one agreed path.
- 04
Test, approve and hand over
We test the capture, delivery, pipeline and email path with test contacts, check supported consent and unsubscribe handling, and walk your team through the system before activation approval.
- 05
Maintain the journey and review opportunities
We manage the agreed SEO and ad campaigns, carry out the defined monthly system check and minor updates, and use available enquiry and booking feedback to identify the next priorities.
WORKING TOGETHER
What we need from you
- An agreed offer, useful business knowledge for the resource, brand assets and approval of the pages and emails.
- Access to one supported existing CRM/email platform, website and eligible ad accounts, with the required subscriptions and media budget.
- Approval of the signup, data-use and sending arrangements, plus a named person to own personal follow-up.
- Feedback on enquiries, sales conversations and booked work so reporting can go beyond form submissions.
USEFUL EVIDENCE
How we judge progress
We review available resource signups, enquiries, follow-up activity and pipeline progress. Your team's updates are needed to connect those records to quotes, booked work and revenue.
The aim is relevant enquiries and a clearer path to booked work, not simply more clicks. We agree what a useful enquiry looks like for your business and review the information available. Your offer, market, budget, website and response to enquiries all affect results. No package guarantees rankings, lead volume, sales, return on investment or results by a fixed date.
COST & SEPARATE CHARGES
Know the full cost.
Confirm your scope and total price before you commit.
Confirm the total monthly fee, one-time setup charge and separate costs before you commit. Ad spend and software are separate.
Advertising spend, software, hosting, sending and third-party costs are separate unless expressly included. Confirm billing dates and agreed terms before purchase.
Selected setup fees are totals, not cumulative tier charges. Timing is agreed after access, readiness checks and approvals; no fixed results date is promised.
YOUR NEXT STEP / Complete Lead Journey
Is this the right package for you?
Ask us to confirm the scope, full cost and purchase arrangements for this package.
This is an enquiry, not a checkout or purchase confirmation.