INDUSTRY GUIDE
Plumbing enquiry readiness
Check service fit, coverage, call handling and the handoff to booked work before buying more traffic.
Available nowRead the plumbing guide →
THE RESOURCE CENTRE
Less noise.
More useful.
Practical marketing guides for Canadian local service businesses. Start with channel choice, a usable page and a way to follow the enquiry through to booked work.
Five complete guides. One working checklist. Read and download without an email gate. Other items are clearly marked planned and are not available yet.
GUIDE 01
Local SEO, Google Ads or Meta Ads: what should come first?
Choose a starting channel using your service, demand, capacity and enquiry readiness, with three fictional decision examples.
Available nowRead the guide
GUIDE 02
A clearer Google Business Profile
A planned checklist for real business information, eligibility and useful improvements.
Planned · Not yet available
GUIDE 03
The numbers to track between a new enquiry and a completed sale
Track enquiries, quotes, accepted work and completed jobs with clear definitions. Find where your service-business sales process needs attention.
Available nowRead the guide
GUIDE 04
Is your service landing page ready for enquiries?
Check message clarity, service fit, genuine proof and the complete mobile contact journey before sending more traffic.
Available nowRead the guide
GUIDE 05
Build a simple enquiry-to-customer follow-up process
Build a usable service-business follow-up process with clear stages, owners, a lead tracker, handoff checks and a practical review routine.
Available nowRead the guide
TOOL 01
Local Marketing Checkup
A planned self-assessment based on your answers, with up to three supported priorities. No automated audit or invented score.
Planned · Not yet available
TOOL 02
Observed lead-cost calculator
A planned calculator for your own costs, enquiries and bookings. Transparent arithmetic, not a forecast.
Planned · Not yet available
TEMPLATE 01
Business Profile checklist & change log
A planned editable checklist to record what needs checking, what changed and who owns the next action.
Planned · Not yet available
TEMPLATE 02
Lead-quality scorecard
A planned worksheet for sources, qualification, bookings and outcomes, with clear definitions.
Planned · Not yet available
CHECKLIST 01
Landing-page enquiry checklist
A practical preflight with checks for message, proof, mobile use, contact and measurement. Read it here or download an editable text copy.
Available nowOpen the checklist
THE EDITORIAL STANDARD
Useful first.
Open by design.
Answers before email.
Read the finished guides and use the checklist without signing up. The planned core tool results will follow the same open-access approach.
Evidence over theatre.
Source links, labelled examples and visible assumptions. No fake live audits or invented performance claims.
Local means specific.
Future city and topic research needs useful local evidence. Changing a place name in a generic page is not enough.
A SMALL COMPLETE LIBRARY, THEN MORE
Depth before volume.
The next resources should follow real questions and useful evidence. Further tools, industry content, city research and companion videos remain later phases. No city rollout or video programme is scheduled.
See how we approach the workYOUR NEXT MOVE
A clearer question.
A more useful conversation.
Email SEMplicity with your business context and the question you want to work through.