SEO + Google Search ads
Search Launch
Reach customers who are already looking for your services.
Put your offer in front of people searching on Google while continuing to strengthen your unpaid search presence. Interested customers go to a suitable page you already own, where they can call, enquire or book through your existing contact path.
Who it’s for: For a business ready to use Google Search ads whose existing page already explains the offer and makes contacting you straightforward.
THE WORK INCLUDED
What is included
SEO Foundation included: planning and technical monitoring for one website and one business location, two reviewed content pieces and two existing-page improvements each month, plus monthly reporting. Higher levels retain this same allowance. Review the SEO Foundation scope.
- The defined SEO work for one website and one location: planning, technical monitoring, two reviewed content pieces and two existing-page improvements monthly.
- Google Search campaign setup and ongoing management, using your suitable existing page.
- Agreed conversion measurement, monthly SEO reporting and campaign performance reporting.
BOUNDARIES & EXCLUSIONS
Know where the scope stops.
No new page or rebuild is included. Existing-page suitability is checked before you commit to this scope.
The quote defines the Search campaign limits, service area, managed ad-spend band and agreed tracking where applicable. Higher levels do not make content, campaigns, audiences or support unlimited.
YOUR PACKAGE PROCESS
How we get you there
- 01
Check your existing page first
Before accepting this scope, we check the offer, mobile experience, contact action and supported measurement. If the page is not suitable, we agree a different scope before proceeding.
- 02
Match the campaign to the work you want
We agree the services, search intent, service area and media budget, then prepare ads that match what customers will find on the existing page.
- 03
Check the route from search to enquiry
We check the agreed contact action and measurement, obtain launch approval, and connect the Search campaign with the ongoing SEO priorities.
- 04
Use real enquiry feedback to refine the plan
We review search terms, campaign results and your feedback on enquiry quality, then refine the ads and ongoing website work around relevant opportunities.
WORKING TOGETHER
What we need from you
- A client-owned page that is suitable for the agreed offer, with a working contact action.
- Website and ad-account access, approved business details, campaign approval and an agreed advertising budget.
- A person to handle enquiries and tell us which ones become useful conversations or booked work.
USEFUL EVIDENCE
How we judge progress
We review relevant search traffic, tracked enquiries and cost per tracked enquiry, alongside your feedback on quality. Where you share booking outcomes, we can relate those to the enquiries being recorded.
The aim is relevant enquiries and a clearer path to booked work, not simply more clicks. We agree what a useful enquiry looks like for your business and review the information available. Your offer, market, budget, website and response to enquiries all affect results. No package guarantees rankings, lead volume, sales, return on investment or results by a fixed date.
COST & SEPARATE CHARGES
Know the full cost.
Confirm your scope and total price before you commit.
Confirm the total monthly fee, one-time setup charge and separate costs before you commit. Ad spend and software are separate.
Advertising spend, software, hosting, sending and third-party costs are separate unless expressly included. Confirm billing dates and agreed terms before purchase.
Selected setup fees are totals, not cumulative tier charges. Timing is agreed after access, readiness checks and approvals; no fixed results date is promised.
YOUR NEXT STEP / Search Launch
Is this the right package for you?
Ask us to confirm the scope, full cost and purchase arrangements for this package.
This is an enquiry, not a checkout or purchase confirmation.