SEO + Search ads + lead magnet + retargeting
Lead Magnet + Retargeting
Give interested visitors a useful reason to connect and return.
Build on SEO Foundation and Google Search ads with a helpful downloadable resource and a focused signup path. Interested visitors can request information made for their needs, while eligible previous visitors can see relevant reminder ads. Your existing process handles personal follow-up.
Who it’s for: For a business whose prospects need useful information before deciding, with an eligible retargeting audience and an existing destination for signups.
THE WORK INCLUDED
What is included
SEO Foundation included: planning and technical monitoring for one website and one business location, two reviewed content pieces and two existing-page improvements each month, plus monthly reporting. Higher levels retain this same allowance. Review the SEO Foundation scope.
- SEO Foundation for one website and one location: planning, technical monitoring, two reviewed content pieces, two existing-page improvements and monthly reporting.
- Google Search campaign setup, ongoing management and performance reporting.
- One business-specific PDF guide, checklist or worksheet of up to eight pages for one offer and one audience, with original copy and branded layout.
- One capture page and one thank-you page replacing the basic campaign page. The thank-you page provides resource access; signup goes to the agreed existing destination, with signup/privacy/consent preparation.
- Two consolidated revision rounds, plus signup, resource-access, mobile-layout and agreed-tracking checks before activation approval.
- Retargeting readiness checks, approved reminder-ad preparation, ongoing management and reporting on the Google Display and/or Meta platforms specified in your agreed scope.
BOUNDARIES & EXCLUSIONS
Know where the scope stops.
This level does not include a new pipeline, delivery or nurture-email sequence, system care or ongoing resource rewrites. Your existing process handles personal follow-up.
Retargeting depends on audience and platform eligibility. It does not reach every visitor, automatically collect their contact details or give permission to email them.
If retargeting is not ready, we agree an available non-retargeting scope and any staged charges before you commit. A platform’s availability is not assumed from the package name.
The quote defines the Search campaign limits, service area, managed ad-spend band and agreed tracking where applicable. Higher levels do not make content, campaigns, audiences or support unlimited.
YOUR PACKAGE PROCESS
How we get you there
- 01
Choose the resource and check readiness
We agree one offer and one audience, a useful resource topic and your existing signup destination. We check access, permissions and retargeting eligibility before accepting the scope.
- 02
Build a useful capture path
We prepare the original PDF copy and branded layout, one capture page and one thank-you page. These pages replace the basic campaign landing page, rather than adding an unrelated page project.
- 03
Prepare a reason to return
We agree reminder messages and eligible audiences for the Google Display and/or Meta platforms in your quote. The selected platform(s), supported exclusions and separate costs are agreed before commitment.
- 04
Review and test before activation
We work through two consolidated revision rounds and check signup, resource access, mobile layout and agreed tracking, with signup/privacy/consent preparation. Activation waits for the required approvals.
- 05
Connect search, signups and return visits
We manage the defined SEO, Google Search and eligible retargeting work. We review available signup and enquiry records with your feedback, distinguishing platform-reported conversions from known unique enquiries.
WORKING TOGETHER
What we need from you
- One agreed offer and audience, useful business knowledge for the resource, accurate facts and approved brand assets.
- Website and suitable ad-account access, an agreed media budget and a working existing destination for signups.
- Timely resource/page feedback, plus the information and approvals needed for signup, data use, consent choices and audience eligibility.
- A person to respond through your existing follow-up process and report on enquiry quality.
USEFUL EVIDENCE
How we judge progress
We review available resource signups, audience delivery, return visits, tracked enquiries and advertising costs. A platform conversion report does not, by itself, prove extra sales or additional unique leads.
The aim is relevant enquiries and a clearer path to booked work, not simply more clicks. We agree what a useful enquiry looks like for your business and review the information available. Your offer, market, budget, website and response to enquiries all affect results. No package guarantees rankings, lead volume, sales, return on investment or results by a fixed date.
COST & SEPARATE CHARGES
Know the full cost.
Confirm your scope and total price before you commit.
Confirm the total monthly fee, one-time setup charge and separate costs before you commit. Ad spend and software are separate.
Advertising spend, software, hosting, sending and third-party costs are separate unless expressly included. Confirm billing dates and agreed terms before purchase.
Selected setup fees are totals, not cumulative tier charges. Timing is agreed after access, readiness checks and approvals; no fixed results date is promised.
YOUR NEXT STEP / Lead Magnet + Retargeting
Is this the right package for you?
Ask us to confirm the scope, full cost and purchase arrangements for this package.
This is an enquiry, not a checkout or purchase confirmation.